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That's what I thought they were. To help keep the car planted at higher speeds. If they are splash guards then they won't be enough to keep anything off the car.
I'm thinking air flow splitters would be turned the opposite direction and in front of the wheels
If they are splash guards then shouldn't they be body colored or maybe it is not matched because this is just a training demo version for the dealerships.
Here are some pics from Instagram of it next to a 1st gen G35 Coupe... The G35 holds it own as it is a classic design, but the Q60 definitely looks more modern and more pissed off. They also look to be the same height, although its obvious the Q60 is a bigger car.