Not gonna lie, for me it's all want.. I just hate warming up the seats then having to touch a cold a** steering wheel. I point all the vents to the wheel and just wait.

 

Seriously, it sounds awesome. It's making me want a new car.

 

I was disputing your claim that the M sterling wheel only heats up on the sides. As a owner of one it heats up all around the entire circumference of the sterling wheel. Where the spokes attach to the wheel it's a little cooler as the spokes act like a heat sync to pull heat away.