...it's more of a marketing term. And it seems those who are more "edumacated" in doing their purchase research before buying a car are more apt to getting the price they want.

Another forum I frequent explains this perfectly here.


So I wonder what the cost of the G37 really is?

 

 

ofcourse the dealership tells us they are selling us the car "$500" over invoice, but everyone knows that its really way more than that. no dealership would sell us a car, for just basically $500 over invoice.

 

I've purchased many cars at invoice. Go to edmunds.com price the car you're looking at with options. Print that out when you go to deal, and just tell them this is what you are willing to pay. The G37 is not a "rare" car by any means, and the dealer still turns a profit at invoice price (not much though). Plus they get to move another unit. Best thing you can do is contact the fleet sales manager, he doesn't work on commission he works of number of units sold. He will gladly sell you one at invoice.

 

It's worth your while to read it through. A lot of good perspectives.

 

Im certainly no expert but what I have been told is there is kinda like 2 invoice prices. There first one is what everyone talks about getting around... its also the one on edmunds and NADA. The next one is the actual Invoice(true definitaion of invoice) that is what the dealership has in the car. Now in between these 2 invoices (if you call them both invoices) is dealer hold backs. That has to do with how fast a dealership sells the car or the cars on the lot. This is where alot of dealers like to make good deals to move the cars fast. This would be considered there "bonus" from the corperation. I may not be dead on with this explanation... but im close...

Dont ever think the dealership is not going to make a suitable profit. Unless you find a situation where a dealer is in a bind and then theres usually something wierd going on with the deal.
Why do you think you never get any money for trades? Well the dealers looking to make 20% on it...

Think about it ... there a business just like the field of work any Joe Blow is in...

 

every field makes money-- whether clothes, milk , etc..... we have other money to pay for the building, techs, sales people, etc.... same goes for getting a mortgage -- do yout hink the bank isn't making enough or stockbrokers? every business is all the same

 

↑ absolutly....

 

invoice pricing has never been cost. not the cost to the dealership, and definitely not the cost of the manufacture.