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Could have been a very very small piece of excess rubber on the tire leftover from the manufacturing process. Might have just worn down after driving for a while?
Wheel weights hitting the caliper. I had this issue with a set of OEM 18" wheels on my big brake kit. The mounting guy had to use 2 layers of weights and they were slapping the caliper as the wheel rotated. It stopped likely because you wore it down enough that it is no longer making contact.