Hello everyone,
I am a student and writing a paper on automotive industry that is due tomorrow!!!! I PROMISE I will delete this thread by tomorrow night.
In my paper I am acting as a manager of my company and presenting the CEO with ideas of how we can increase revenue and profitability. I want to know some of the things you wish you had in the car. It can be in of these categories:
Technology(Ex: bigger LED center console screen)
Safety(Ex: adding more airbags incase of roll over)
Driving comfort(Ex:all reclining and massaging seats)
Performance(Ex: you got the idea by now)

Don't worry, I'll do all the calculations myself All i need from you guys is ideas.
Im posting it in this section because most people don't visit Off Topic sections much.

P.S. for all of you who will tell me, I shouldn't have put it off till the last minute, well I have written 8 pages of ideas and calculations so far just looking for a few more.

 

A car should come with dual Twin turbo's, not only do they output more power but they run pretty efficiently, look at Ford's EcoBoost for research options. For safety replace all halogen bulbs with high power LED's, they are pretty cheap these days and there is no excuse why al cars dont have them. Also cooled seats have begun to be an industry standard; Cadillac Escalade, S-Class, and alot more. Sound systems with internet access, The Tesla Model S will feature this such that you have Pandora, Grooveshark, etc. Upgradable Hard Drive for our music storing pleasure. Also having a Wifi sync with itunes would not be very hard either. Driving comfort air suspensions are pretty good, my friends cl600 could go from really firm to really soft in seconds! I hope this helps

 

^ How are LED's safety equipment? Reason they're not utilized on cars as much is because they cost more, both to cool down and to output the same amount of light as traditional bulbs. But i'm voting for that, too, from an efficiency standpoint.

Anyhow, my vote is on magneto rheological suspensions (a.k.a active suspensions), certain cars use them, i'll let Wiki explain.

Night vision camera's or HUD's would be nice. I think Cadillac and certain MB's have this as an option.

There's got to be a better option for tires that not only perform great, but is also comfortable and lasts longer.

Voice controls that actually work and can recognize nuances in people's accents, and filter out ambient/road noise.

Speaking of which, better implementation of active noise control. Some Acura's have this, but it only filters out certain frequencies of the engines notes for the most part.

 

I believe safety and technology goes hand in hand because the newer technology has provided us with some of the best safety features (ABS, Airbags, lane guidance, rear sonar and video, automatic braking, vehicle stability control, etc).
However, one thing I would like is the ability to pause and rewind the radio like a TIVO.
And throw in the cooled seats and remote start.

 

Do you guys mean HID headlights, not LED? The only car I know of with LED headlights is the Lexus LS600H

 

I mean LED's, HID headlights are fine, but LED turn signals and brake lights are a must. And yes they are much safer as they turn on to their full output much faster than their Halogen counterpart, funny to mention but infiniti a few years ago had a commercial saying that the reason they use is because it is safer. I believe that traveling at 60 mph the difference was around like 7 feet, if you do the standard halogen reaction time vs LED

 

I think he means LED for tail lights, parking lights, turn signals, backup lights. LED has faster respond time and more efficient than regular light bulb plus it will last for the life of the vehicle (less waste).

More electronic stuffs mean the manufactures have to deal with more problems during warranty period. Not really a good way to increase revenue but they can make an option for that.

 

Higher quality parts (even slightly) could reduce warranty claims!

 

Oh ok. That makes sense. I thought you were just talking about high and low beams in general. I wouldn't say turn signals are a must for LEDs but for brake lights they are really good.

 

"CEO with ideas of how we can increase revenue and profitability"

Okay.. To increase revenue, need to sell more units
To achieve profitability need to increase profit margin by reducing cost and selling at higher price.

Hmmm, how do you sell more units. Perhaps adding incentive.
Increasing MPG I think can really drive ppl to consider your product. Provide longer and higher warranty.

Sure all adding technology and safety and performance will help but it it increase price of car, then ppl are not going to buy them.


profitability --> Introduce better way of making things. Reduce cost. Reduce # of employees.. Employee good manufacturing process and procedures.

 

2011 Audi a8 too

 

A nice catchy badge on the car that says "eco" or "green" will make it infinitely more attractive to a great number of people.