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We shopped the 335i against our G before we bought it. Adding all the same options to the 335i, apples for apples, put it at roughly $10,000 above the G.
now starts at over $40K, at what price to people cross-shop the 335i?
Keep in mind that discounting has had a big effect on recent G37 prices. You shouldn't have to pay anywhere near 41k as long as the market remains weak.
It's hard to cross shop the 335i because of the massive price difference when similarly equipped. As stated above, it's roughly $10k.
On the flip side of that, it's easier to sell or trade a BMW even if it's not equipped with nearly all options, as opposed to the G37, or any other car for that matter.
when was the last time someone here actually paid MSRP for a car anyways?
No one said anything about paying MSRP but it does have direct bearing on the invoice/sale price. Maybe you guys sell all cars for $35K regardless of MSRP.
I bought my 2010 G37S just this past Sept for 36K with nissan trade in. great deal and great 1.9% interest rate right before the 2011 hit the lot. Cant complain. BMW was 10K more and not enough leg room (I'm 6'3") or trunk space (I have a family).