I can't help but notice this and maybe someone can clear it up for me. When you build a car on Infiniti's website these are the MSRPs for accessories listed:

Splash Guards (Non-Sport) $170.00
Splash Guards (Sport) $170.00
Midnight Black Grille $420.00
Carpeted Trunk Mat $105.00
Trunk Net $60.00
Illuminated Kick Plates $350.00
Rear Decklid Spoiler $560.00
Vehicle Alarm Impact Sensor $130.00
First Aid Kit $30.00
18" 9-spoke Aluminum Alloy wheel $1,600.00
Aerodynamic Package (Non-Sport) $980.00
Aerodynamic Package (Sport) $980.00

Yet right on the same website the MSRPs listed here are very different:
2010 Infiniti G37 Sedan | Accessories | Infiniti USA

Splash Guards (Non-Sport) $173.00
Splash Guards (Sport) $173.00
Midnight Black Grille $213.08
Carpeted Trunk Mat $90.00
Trunk Net $60.00
Illuminated Kick Plates $250.00
Rear Decklid Spoiler $425.00
Vehicle Alarm Impact Sensor $69.00
First Aid Kit $26.00
18" 9-spoke Aluminum Alloy wheel $1,520.00
Aerodynamic Package (Non-Sport) $810.00
Aerodynamic Package (Sport) $835.00

Can't be labor right ..I mean ...taking for example the trunk mat that would be $15 saved if I put it in...kinda rediculous for a mat. Plus with the splash guard it's the opposite it's more expensive in the second list so then it can't be labor. So what gives which price is it?

 

I don't know about the web sight, but my window sticker on my 2010 g37 xS is the same as the top list. I really only pay attention to the invoice price I get on the internet compared to the dealer invoice.

 

I agree with the invoice price checking but in a case like the grille which is around $323 (invoice) they have it listed on infiniti's site as $213.08 which is lower than invoice which is what started me wondering.

 

There is more going on with an "MSRP" and "invoice" price than meets the
eye or ear. Recommend you do a Google search on the subject and read
until your eyes bleed. Edmunds.com has a pretty suscint summay on
the subject as well. When a dealer is quick to show you an invoice it's
a pretty sure bet it's a "false" price that they are using as a tool to
convince a buyer they are getting a deal....why? A dealer makes money
two ways on a new car sale. They try to get the highest price they can
from the buyer....and....they also get paid by the manufacturer for each
and every sale. That invoce they show you is "jacked-up" 99% of the
time because the price they actually pay the manufactuer will change
based on the number of overal sales during the month and the number
of overall sales of certain models each month....for instance...they show
you an invoice for a specific car, they they sell 10 of that model that
month and recieve a 3% discount for each one sold, plus "dealer holdback"
on each model. To make a long story short they show you an invoice
for say 36K on a given car, but in reality, if they have a good month
with a given make or model when all is done and said they may actually
pay as little as 75-80% of that amount for the car.....not to mention
the residuals from financing or leasing on top of that. As ugly as that
sounds, it's just the way it is.....Makes you wish they would just
put a price on on them like a watch or any other consumer product
doesn't it?

 

I agree with your statement...but what I still don't get is how they would list the prices so different and they are both on the infiniti website. You would think at least there they would put it with some kind of consistency on their own website. But that's how it is I guess. Just thought it was weird.

 

After I retired I sold olds and Cadies for 2 years and had been told by customers the same bull about two invoices. If a dealer had been caught doing anyrhing like that, he would not be selling cars for long. Think of the trouble it would be to have a system to maintain this. A check of the VIN would verify. Most of them do not have both ores in the water, and would be going around and around. On the internet I would be checking both Edmunds and Kelly Blue book.