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I've never had any desire for a vanity plate either, something about be remembered easier kinda bothers me. I do like that the OP's plate is not obviously a vanity plate, it looks normal at a glance.
HWY STR on my 69 Hemi RoadRunner till some %$@% stole the car.
The plates can never be reissued.
That is awesome and so appropriate but I don't think that is true about never reissued.
After a period of time the plates "expire" if never renewed and come available again. A plate that isn't turned in has the same status as a stolen one over time. I bet someone has it.
That is how I got "THINK SO" on my '94 Supra TT in '00. I transferred it to my SRT-8 and am keeping it active until I get something worthy again.