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It depends on the company and ur situacion, say u have a G37 and u live in nyc, the tuner companies are ALWAYS trying to get deep in this market bc there are so few good shops around when it comes to performance (other then the Honda shops where there are adime a dozen)...Virginia has plenty of good shops so there is less of a demand for sponsorships...as always..economics is the key...I kno Top Secret would do anything to get a hold of nyc...their closet collaborator is in MAryland!