G37 Coupe

Demographics that Infiniti aims for in 2007

Old Jul 16, 2007 | 08:37 AM
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G35man73
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Demographics that Infiniti aims for in 2007

Just some little tidbits into why the new G coupe styling possibly got a little more toned down from the concept, other than the fact that most production versions usually do anyways.

"Infiniti plans to increase its marketing budget by 20% in 2007 and focus on women consumers for its new small crossover vehicle and G coupe, says Vice President of Marketing Jan Thompson. To reach women, Thompson plans to focus on the Internet and women's magazines. She says women often turn to the Internet for information about cars because they don't get the kind of information they need elsewhere. "Men can turn to the buff books and car reviews in men's magazines, but women don't get that information," she said."
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Old Jul 16, 2007 | 10:08 AM
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old news



They were planing the same for a previous coupe. But they only went as far as putting tampon into the first aid kit.
This time they actually moved onto a car it self and fvcked it all up.
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