My Q60...? Infiniti announces no more G
#122
Registered User
#123
Lexus Defector
iTrader: (60)
This explains it all a bit better.
Dear Infiniti fans:
We love you dearly. And we know you love the brand. Which means it’s only natural that you think we’ve lost our minds by naming all of our cars with the same letter. No one likes change, and no one likes fans who tell us when we have our heads up our asses, so I’m asking you, as a friend and as your President, to kindly shut the **** up.
It was a tough decision. We like our current model names as much as you do. Hell, I named the FX50 after my own mother, FX50 de Nysschen. But we had no choice but to change. Let me explain.
1. We are embarking on massively offensive new products, and these new cars need names. Ever try to sell a car without a name? I have. It’s difficult, because if people walk into a showroom and say “I’d like to test drive the,” the dealers don’t know what to do. Anyway, there are 696 one- and two-letter combinations besides the ones we’re using, but it turns out the folks at Mercedes and Lexus trademarked almost all of them. *******s. All that’s left is Q, QX, FU and MF. No matter, because that fits into our plans — we want to create a more flexible nomenclature philosophy, and nothing is more flexible than giving all your cars the same name. If it was good enough for George Foreman, it’s good enough for us.
2. Our new advanced technology engines will be smaller, lighter, more fuel efficient yet more powerful. That has nothing whatsoever to do with our silly new naming convention, but listen, bitches, I’m about to give you an Infiniti sedan with the GT-R engine, so don’t ****ing complain about what we’re calling it, okay?
3. Infiniti is becoming a global brand now. Our new customers are unfamiliar with the brand and struggle to understand our range hierarchy. Is a JX above or below an FX? Where does an EX fit? Research confirms the majority of newcomers can simply walk into a showroom and see that the M is bigger and nicer than a G, but we have chosen to assume that most people are pretty ****ing stupid, and our market research shows that stupid people buy Volvos, so we thought we’d just copy them.
4. Infiniti owns the naming assets of Q plus double digit, and QX plus double digit. It is a permanent part of our heritage. And Q is the same name as the really smart guy who made all of James Bond’s gadgets, which we think will really help push the high-tech marketing angle. Say, whatever happened to the actor who played that guy? Is he dead?
So the solution is pretty straightforward – use skillful marketing to differentiate the models, like BMW, Mercedes and Lexus. After all, there’s no confusion between the C-class and the S-Class, or the ES and the LS. But instead of doing that, we’re just going to give all of our cars the same letter, because it will save us a ****-ton of money in paperwork.
And no, we won’t call all-wheel-drive models Q50X or QX50X, because that would just be silly. Instead, we plan on sticking big chrome arrow-shaped badges pointing to the wheels that say “THE ENGINE MAKES THESE ONES TURN.” Remember what I said about our customers in point #3.
The really exciting implication of all this is that it prepares the way for the introduction of several fascinating new models, something we could easily do with our current naming structure, but don’t want to. Of course, this also means we can’t have more than nine models in each range… Oh, wait. ****.
So there is only good news for all Infiniti fans around the globe. We are working very hard to bring you great products, a great brand, a compelling ownership experience, and a more difficult time telling your friends and relatives which Infiniti you bought. And we are really confident you will love the new Q50, the new flagship for the brand. Wait, that’s the Q80… no, sorry, Q70. The Q50 is the middle one. Or is that the Q30? No, I’m pretty sure Q30 is the entry-level car, which come to think of it we should have called the Q10. Yes, the Q50 is definitely the mid-line sedan… or is it the coupe? Oh, sweet Jesus.
Warmest regards,
Johan Sebastian Q de Nysschen
President
Infiniti Motor Company Limited
We love you dearly. And we know you love the brand. Which means it’s only natural that you think we’ve lost our minds by naming all of our cars with the same letter. No one likes change, and no one likes fans who tell us when we have our heads up our asses, so I’m asking you, as a friend and as your President, to kindly shut the **** up.
It was a tough decision. We like our current model names as much as you do. Hell, I named the FX50 after my own mother, FX50 de Nysschen. But we had no choice but to change. Let me explain.
1. We are embarking on massively offensive new products, and these new cars need names. Ever try to sell a car without a name? I have. It’s difficult, because if people walk into a showroom and say “I’d like to test drive the,” the dealers don’t know what to do. Anyway, there are 696 one- and two-letter combinations besides the ones we’re using, but it turns out the folks at Mercedes and Lexus trademarked almost all of them. *******s. All that’s left is Q, QX, FU and MF. No matter, because that fits into our plans — we want to create a more flexible nomenclature philosophy, and nothing is more flexible than giving all your cars the same name. If it was good enough for George Foreman, it’s good enough for us.
2. Our new advanced technology engines will be smaller, lighter, more fuel efficient yet more powerful. That has nothing whatsoever to do with our silly new naming convention, but listen, bitches, I’m about to give you an Infiniti sedan with the GT-R engine, so don’t ****ing complain about what we’re calling it, okay?
3. Infiniti is becoming a global brand now. Our new customers are unfamiliar with the brand and struggle to understand our range hierarchy. Is a JX above or below an FX? Where does an EX fit? Research confirms the majority of newcomers can simply walk into a showroom and see that the M is bigger and nicer than a G, but we have chosen to assume that most people are pretty ****ing stupid, and our market research shows that stupid people buy Volvos, so we thought we’d just copy them.
4. Infiniti owns the naming assets of Q plus double digit, and QX plus double digit. It is a permanent part of our heritage. And Q is the same name as the really smart guy who made all of James Bond’s gadgets, which we think will really help push the high-tech marketing angle. Say, whatever happened to the actor who played that guy? Is he dead?
So the solution is pretty straightforward – use skillful marketing to differentiate the models, like BMW, Mercedes and Lexus. After all, there’s no confusion between the C-class and the S-Class, or the ES and the LS. But instead of doing that, we’re just going to give all of our cars the same letter, because it will save us a ****-ton of money in paperwork.
And no, we won’t call all-wheel-drive models Q50X or QX50X, because that would just be silly. Instead, we plan on sticking big chrome arrow-shaped badges pointing to the wheels that say “THE ENGINE MAKES THESE ONES TURN.” Remember what I said about our customers in point #3.
The really exciting implication of all this is that it prepares the way for the introduction of several fascinating new models, something we could easily do with our current naming structure, but don’t want to. Of course, this also means we can’t have more than nine models in each range… Oh, wait. ****.
So there is only good news for all Infiniti fans around the globe. We are working very hard to bring you great products, a great brand, a compelling ownership experience, and a more difficult time telling your friends and relatives which Infiniti you bought. And we are really confident you will love the new Q50, the new flagship for the brand. Wait, that’s the Q80… no, sorry, Q70. The Q50 is the middle one. Or is that the Q30? No, I’m pretty sure Q30 is the entry-level car, which come to think of it we should have called the Q10. Yes, the Q50 is definitely the mid-line sedan… or is it the coupe? Oh, sweet Jesus.
Warmest regards,
Johan Sebastian Q de Nysschen
President
Infiniti Motor Company Limited
#125
Lexus Defector
iTrader: (60)
I wish I could take credit for something so witty and so spot on, but alas it's not mine, just something I found on the interwebs. It is amazingly appropriate to this mostly asinine discussion though. The type of people who say they're never going to buy another Infiniti because they changed the names are just like the a-holes in the United States that say they are leaving the country if a Democrat/Republican/(insert whatever group they disagree with) gets elected. They are all mouth and unfortunately they never do it, although the reasonable people among us pray that they would so we wouldn't have to here their idiotic BS and rants every elections cycle if they lose.
#127
The Press Release confirms Infiniti has a solid plan moving forward and will truly compete with the higher German cars.
In terms of the naming switch, it's odd they didn't distinguish the car and SUV line (Q and JX), similiar to Audi (A and Q). This may cause some confusion.
But overall, while the switch will seem odd initially, in a few years no one will even think twice about it.
The future looks bright for Infiniti!
In terms of the naming switch, it's odd they didn't distinguish the car and SUV line (Q and JX), similiar to Audi (A and Q). This may cause some confusion.
But overall, while the switch will seem odd initially, in a few years no one will even think twice about it.
The future looks bright for Infiniti!
#129
Wish you guys could see the vid I saw, helps explain things better. But the letter that BB posted pretty much sums up what I saw in the Video.
You know how my times A customer walked in to the show room floor and asked me if the G37 convertible was the "lexus sport from Infinity"? Or Im here to see the "Infinity s class".
You know how my times A customer walked in to the show room floor and asked me if the G37 convertible was the "lexus sport from Infinity"? Or Im here to see the "Infinity s class".
#130
Registered User
iTrader: (2)
I see a lot of positives to the name switch. At first I was against it thinking how stupid it is. But I started to really dissect it and it does make sense for a long term global market. One of the things I can see happening though is a badge ***** situation. Much like the people who bought low end 3 series and bragged about owning a bmw. Majority of the masses know no difference from a 328 to a 335, they just know that its BMW. It also allows Infiniti to develop many powertrains (as much as 4 on the q50 from my inside sources) without having to make it obvious for the lower grades that they are such. Again see A4 and 328. What we should be concentrating on is the fact that the guy running it has brought the tt rs, r8, s4/5/7 etc and those cars are unbelievebly fun. I don't give a **** what you call these cars as long as they are fun and well built. Just give me my m3 and m5 fighters and a classy gtr and I will be happy
#131
Registered Member
Thread Starter
And the 550HP Q60 will probably be 70k as well.
Last edited by jwfisher; 12-19-2012 at 09:08 PM.
#132
I lol'd at some of the commentary on FB. Most of the people either can't afford new or bought used like me, so they don't really even contribute to Infiniti's bottom line.
#134
Administrator
iTrader: (9)
My first reaction to this news was the typical WTF response. But then I got to thinking, as long as the new Q50 is a decent sport sedan, and they continue to offer it as a Sport 6MT, then I could care less what they call it.
However, if they price the car into Audi-range nonsense, and drop the manual transmission, then I really, really could care less, because they'll lose me as a future customer. It's just that simple.
However, if they price the car into Audi-range nonsense, and drop the manual transmission, then I really, really could care less, because they'll lose me as a future customer. It's just that simple.
#135
Further proof that Infiniti just doesn't get it.
Now where is that guy from several months ago that argued with me when I said that Infiniti could always change the name of the G. He said that would NEVER happen...
Now where is that guy from several months ago that argued with me when I said that Infiniti could always change the name of the G. He said that would NEVER happen...