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CAR - Infiniti's Design Future: Where next for Nissan's BMW?

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Old 08-04-2010, 02:22 PM
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GT-R
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Smile CAR - Infiniti's Design Future: Where next for Nissan's BMW?

Uh oh, Infiniti exploring new Q...

Nissan just registered the name Ellure, I bet that is going to be the next Infiniti concept, probably a 4-door Essence.

CAR - Infiniti's Design Future: Where next for Nissan's BMW?

http://www.carmagazine.co.uk/News/Se...design-future/

Infiniti’s design language, Dynamic Adeyaka, will be turned up on the next generation of the company’s cars, the brand's design chiefs have told CAR. And there are more concepts cars coming to showcase the styling direction, as Infiniti continues to persaude buyers from their BMWs.

We won’t see anything at the 2010 Paris motor show (more details of the alliance with Daimler are expected to be the news there) but the 2010 LA, or 2011 Detroit or Geneva shows will host a new Infiniti concept car to follow on from the gorgeous Essence (pictured above with design director Shiro Nakamura).

What about new Infiniti models? What's next?

We told you the other day about Infiniti's new electric car coming in 2012. Infiniti is also exploring a replacement for its Q limousine, which sits above the new M saloon. Tough times mean it’s not confirmed for production yet, but Infiniti design director Takashi Nakajima told CAR that rather than mimic a traditional limo like an S-class, the next Q needed to reflect Infiniti’s character. Think Quattroporte, Rapide, CLS, etc. We suggested a four-door take on the Essence supercar. His response? ‘Exactly!’

However, Infiniti may decide that its money is better spent on a halo model like a sports car rather than a range-topping limousine. A coupe based on the M is currently out of the question though, according to Nakamura-san, as the volumes are too small.

What about the bread-and-butter cars like the G?

We’ve also heard from Infiniti sources that a new performance-oriented package will be launched for the G at Pebble Beach (think BMW’s M-Sport kits), but while senior management would love to expand the new brand (thought to be called Infiniti Performance Line) the times aren’t right for out-and-out performance cars.

Instead, next on the agenda for Infiniti is equipping the majority of its cars with stop/start tech, although (like Audi) it promises not to market its vehicles with a branding like EfficientDynamics or BlueEfficiency. Rather, it'll be rolled out across nearly every model on sale.

Last edited by GT-R; 08-04-2010 at 03:02 PM.
Old 08-04-2010, 03:00 PM
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ShyTown91
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I love it! INFINITI FTMFW
Old 08-04-2010, 03:07 PM
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GT-R
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Smile

Personally, I think Infiniti should make a cheaper alternative to the CLS, Rapide, Quattroporte, and Panamera, rather than going after the S-Class.

Especially the Panamera, amazingly it outsold the S-Class in July.

But of course it has a very prestigious badge and the performance to back it up. People want these things, regardless.

July 2010 Flagship Luxury Cars
1. Lexus LS - 986
2. BMW 7-Series - 904
3. Porsche Panamera - 807
4. Mercedes-Benz S-Class - 779
5. Jaguar XJ - 630
6. Audi A8/S8 - 120
Old 08-05-2010, 08:12 AM
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aexis
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"the times aren’t right for out-and-out performance cars."

guess all the car and driver quotes about a separate "M3" type car were wrong.

Also I find it funny that the Essence which is basically the ultimate infiniti performance car was greenlit before anything else going by the official Infiniti quote of this being the wrong time for performance cars! Wouldn't a G37 turbo or G40 or whatever make more sense than releasing the Essence!? what does everyone think?

Guess we will have to make do with aftermarket/IPL mods and wait for the next G generation in 2012/13

Last edited by aexis; 08-06-2010 at 06:20 AM.
Old 08-05-2010, 12:01 PM
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JohnEnglish
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Originally Posted by aexis
"the times aren’t right for out-and-out performance cars."

guess all the car and driver quotes about a separate "M3" type car were wrong
If you look, some of the quotes say that IPL will be similar to "M-kits" offered by BMW. In other words, maily appearance. You can by M steering wheels, M wheels, M shocks, M exhausts, etc from a BMW dealer. This is what IPL will be about.
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