Any car shopper will tell you it's nearly impossible to get a bead on fair prices from lip service alone. TrueCar aggregates sales data for a clear picture of what cars are really selling for.

If you'd like to get a feel for whether or not you're getting a good deal on a car you've been looking at, TrueCar has the dirt. TrueCar collects and analyzes data from 25% of the automotive sales in the US—a sizable portion, and more than enough to paint an accurate picture.

You plug in your ZIP code and search for the make and model you're thinking about purchasing. TrueCar returns information about the car, including dealer cost, factory invoice, average price paid in your area, and the sticker price. Based on those numbers and archival sales, the site charts out a bell curve, showing you where the sweet spot for wheeling and dealing is.

TrueCar also provides sales history for the previous six months which is handy to check and see if the sale price is falling. TrueCar is a free service.

TrueCar [via Lifehacker]

 

Except... they're just trying to become another edmunds.com...

 

w/ fancier UI . . .

 

w/ a little bit of inaccurate info.

I ran a search for a evo x on edmunds and on Truecar. Apparently truecar isn't aware of the various incentives that Mitsubishi is offering, yet edmunds knows all about it.

 

I used edmunds when i was researching for my purchase too.. it's like a one-stop site for your needs..

i see this site as complimentary. it's a new website so we should give it a break xD

 

I use USAA.

 

I havent seen any going for under 28. Doesnt seem very accurate.