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With car sales so poor

Old Apr 17, 2009 | 03:16 PM
  #16  
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Originally Posted by DaCePtak0n
Excellent, excellent points but you also can look at it that if you discount your product, it can also make you seem economically friendly and draw in a crowd that you weren't able to attain first. Now that crowd could be thrift shoppers, more or less, looking at i.e. Camrys for 26K instead of a G37 sedan for 35K. You can also disband loyal shoppers from their current brands and entice them to at least take a look at yours.
Why would you want to do that? If I sell Ferraris at $250K becasue that's what a Ferrari costs, why would I want to sell it to average comsumers at $50K just so more people can afford it? Sure I'll sell a hell of a lot more Ferraris, but now it's not a Ferrari anymore, it's an Italian Infiniti. I will lose my core customers who actually can afford the car. Ferrari owners will be pissed and leave the brand for Lamborghini or another exclusive manufacturer. Ferrari will be stuck selling cars at a loss to thrift shoppers or be forced to cut corners in order to turn a profit.

Infiniti isn't for everyone. That's why Kia, Hyunday, etc. exist. They sell to consumers who can't or aren't willing to pay $40K+ for a car and there's nothing wrong with that if that's your budget. Just dont expect an Infiniti.
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Old Apr 17, 2009 | 04:54 PM
  #17  
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car sales in general are always comparing what they were selling at last year's rates and economy. Obviously, I know a lot of my own clients in the NY area got affected by their pensions or they worked on Wall Street...

You'd be suprised we are finally seeing a number of foreclosures and short sales in the Long Island area, rising taxes due to the fiscal loss of losing tax money, but people still need cars to get around. Infiniti isn't looked at as the underdog anymore, and people know what their budget is and what they can afford now while some people want a car that is out of their price range. But there are a number of people that are downsizing in priced cars and looking at Infiniti's (or other cars). I had a doctor move from a G35x down to a damn Corolla just to move financially.
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Old Apr 18, 2009 | 05:07 PM
  #18  
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But, if that Doctor could have stayed in an Infiniti because of a one month rock bottom special offer of some kind offered by Infiniti he would not have gone to a corolla.
It would not be a long term price drop that takes away from the prestige of owbership, instead some kind of offer that still makes the maker, Dealer and sales force some profit but at a level very close to rock bottom. They (car manufacturers) could run this as some kind of "special of the month" to draw in those who would buy/lease a certain car if it were just a little bit more affordable. In the 30 days or so they run this kind of deal would it hurt the "prestige image" of Infiniti, Lexus, BMW, or MB (never a Ferrari)
Car makers and Dealers advertise all kinds of lease and financing deals that in reality are no better than the type of deals offered all the time and have been offered for years and years. ($399 a month, 10K in mileage, $4000 out of pocket)
Maybe some rock bottom deals for a month or two might just stimulate the car industry, be it infiniti, Toyota, Ford or GM.

Who knows, I sure don't!!!!
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Old Apr 19, 2009 | 12:38 AM
  #19  
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if you want to wait for a deal, then go buy a house now, not a car. at least a house will earn your back some cash especially w/ deals out there.

It would be the same case if a car would appreciate your earnings but obviously it doesn't. basically you will be waiting for the Infiniti to be the same price of a Hyundai or Nissan and buy it b/c of a good deal correct?
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